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Stellar Insights Fall 2020 Edition

From Our Founder

Oh, what a year! I’m sure we can all agree that 2020 is a year we’ll never forget. We hope you, your colleagues, and family have weathered the storm in good health.

As we developed this edition of Stellar Insights, we decided to focus on content that better prepares you for the new year. Furthermore, we have some very exciting news about a new program we are kicking off in November called SALcares. This program is our effort to respond to the needs of many communities that have suffered through this pandemic period. I think you’ll find this program applicable to many portions of your market, regardless of where you’re located.

In the previous edition, we highlighted the launch of our Stellar Indirect Tool Kit. We couldn’t be happier with the response we’ve received. It’s ironic that, in some sense, this product competes with one of our core offerings, Deposit Direct. However, we believe this product closes the loop on our mission to provide our clients with a comprehensive and proven approach to growing their core customer base.

As I mentioned in our Summer Edition, the pandemic has forced all of us to reexamine our business models to account for the rapid changes in consumer behavior. The value of core PFI relationships have never been more important than they are today. As electronic transactions have increased significantly, the value of a checking account with an accompanying debit card has skyrocketed. We discuss this specific issue in our article, The Checking Account Goldmine.

We would like to take this opportunity to thank the 1,800+ clients we have been fortunate to work with over the past 20 years. On September 3rd, we celebrated our 20th-anniversary servicing the community bank and credit union industries. Our clients made this possible and stuck with us during both the near collapse of the banking industry in 2009, as well as the recent pandemic.

Some clients and employees have been with us for over 15 years. I would be remiss if I didn’t acknowledge one employee who has been with us for almost 16 years. As much as she fought me on being acknowledged, we are proud to highlight Tina Haussler in the Notification Mailing Services article! The combination of great employees and great client relationships have made this 20-year ride an absolute pleasure. We look forward to another 20! Thank you and enjoy these Stellar Insights.

Craig Simmers

Read More Articles From This Edition

SALcares Supporting Your Community. Engaging Potential Customers.

Introducing SALcares

It has almost gone unnoticed that nonprofit organizations and charities are really struggling during this pandemic. Nonprofits and charities, the unsung heroes of our communities, are fighting to survive amidst the pandemic. We want to do whatever we can to support them…

Indirect Toolkit Email on Tablet

The Stellar Indirect Toolkit

Credit Unions have been helping members finance vehicles since they were first established. Over many decades CUs have grown their indirect auto loan portfolios with aggressive rates and technological upgrades through dealership financing relationships

Woman Sitting in Chair

Notification Mailing Services

Our exclusive combo program can help substantially reduce your notification cost as well as create another easy option for your accountholders to opt-in for ATM and debit card transaction coverage.  Depending on the percentage of email addresses you have on record, your institution could save an average of 20–25% per campaign...

Checking Account Information on Phone and Computer

The Checking Account Goldmine

The rapidly increasing value of a checking account has never been greater than it is today. In my 20 years of assisting clients with growing their checking and core deposit base, we have never seen the value of a checking as high as it is today...


Man and Woman in Auto Dealership

Seizing The Growing Auto Refinance Opportunities

The last few quarters of the 2020 pandemic have changed consumer behavior. Businesses have had to cope with many barriers to business as usual, with closures, social distancing, reduced foot traffic, etc. Consumers are faced with both family health and financial well-being....


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