Increase Revenue with Direct Lending. Most credit unions have multiple strategies to grow their membership base and spend hundreds of thousands of dollars annually to market to potential prospects. But what is the actual return on investment for acquiring new members?...
View Newsletter as a PDF If You Don’t Target Your Members, Other Financial Institutions Will. Credit Union Members are Vulnerable In a recent edition of Stellar Insights, we discussed how a comprehensive growth strategy requires both an offensive and defensive...
View Newsletter as a PDF A Comprehensive Approach Requires an Offense and a Defense Traditionally, customer or member acquisition was related to securing checking account customers. While that’s still a large component of customer acquisition strategies, it’s still...
Most credit unions are flush with deposits and need to deploy these funds through creative loan production. Used car sales and prices are exploding and consumers are benefiting from their vehicles not depreciating in value. Credit unions are more likely to refinance...
Overdraft under fire, now what? We are all well aware of the issues related to overdraft fees. While there are clear advantages for the consumer to have access to overdraft their account, the service has been under heavy fire from government officials and consumer...
In 2000, Stellar Strategic Group was founded to assist banks and credit unions acquire new checking customers with the goal of driving low-cost core deposits. Today, I feel somewhat conflicted given the market that exists 20 years later. For the bulk of the time we’ve...
