by Jennifer Brooks | Oct 14, 2017 | Auto Loan Growth, Marketing
Prediction #1 – Competition for Core Deposits will get Tougher Over the last few years, focus on growing core deposits waned at many community banks and credit unions. Those institutions that consistently marketed for deposit accounts during this time found easy...
by Chad Alvarez | Jul 14, 2017 | Auto Loan Growth, Marketing
It has finally happened. The almighty desktop computer has been dethroned and surpassed by mobile devices for Google searches. This should not come as a surprise, as the install base for mobile devices is greater than desktop computers in 2017. What you may not know...
by George Monnier | Jul 14, 2017 | Auto Loan Growth
One question I hear frequently from financial executives this time of year is the following: Why spend marketing dollars on new or used auto loans in the summer since these are the peak months for auto loans anyway? This question is a good one, especially considering...
by Craig Simmers | Jul 14, 2017 | Attrition, Auto Loan Growth
During the 20+ years I spent in the newspaper industry, customer attrition was a metric that was constantly monitored and managed. In fact, it played a major role in establishing marketing plans and budgets. Unfortunately, that is not always the case in the banking...
by George Monnier | Apr 4, 2017 | Auto Loan Growth
We have all seen the studies. Most consumers are living from paycheck to paycheck. Since the Great Recession, median income has fallen by 13% from 2004 levels, while expenditures have increased by nearly 14%. 1 In another recent study, it was determined that almost...
