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Marketing Solutions for Financial Institutions
The Stellar Insights Blog was created to help educate banks and credit unions on marketing solutions that drive results. We primarily focus on Member Retention & Acquisition, Direct Auto Loan Refinancing, and Overdraft Protection.
Welcome to Our Inaugural Edition of Stellar Insights
Over the past 17 years, we have been fortunate to have worked with over 1,600 banking institutions and accumulated a wealth of information related to best practices - as well as how high-performance institutions achieve success in certain areas. This newsletter is our...
Is Your Website ADA Compliant?
In the 4th quarter of 2016, an alarming number of financial institutions started to receive legal demand letters for non-compliance with the WCAG 2.0 (Level AA) Web Content Accessibility Guidelines from the World Wide Web Consortium (W3C). The W3C set the standards...
Community Banks and Credit Unions are Out-Performing National Averages in…Digital Marketing?
Impossible you say? On the surface, I agree it seems counterintuitive. Think of the budgets, the resources, and the manpower that big national companies have ready at their fingertips. Bank of America, for instance, is estimated to have a marketing budget over $2...
Auto Loan Recapture Best Practices
We have all seen the studies. Most consumers are living from paycheck to paycheck. Since the Great Recession, median income has fallen by 13% from 2004 levels, while expenditures have increased by nearly 14%. 1 In another recent study, it was determined that almost...